Leenderson
Client
Leenderson is market leader in manufacturing constructive panel boards made of agricultural waist fiber.
Project
Initiated: 2009 and still ongoing. Visual identity program including naming and design applications.
Outcome
Being the market leader in manufacturing panel boards made of agri waist fiber, Leenderson started its business and production in mainland China. The innovative panel boards are used as the basic construction material for buildings, interiors and furniture. Due to the nature of the material it contributes to the reduction of green house gas emissions, preserves the world’s forests and develops sustainable growth to developed and emerging economies.
Studio Dumbar China developed the logo and visual identity for Leenderson. Initially with logo’s for China and the English spoken markets, but with the possibility to expand to other cultures and languages. The symbol in the logo visualises an ecosystem with and imaginary three dimensional space in the middle. The white outlined form language emphasises the constructive qualities and natural colour gradients the ecological aspects of the panel board.
Next to that Studio Dumbar compiled a comprehensive corporate visual identity manual.