EU 2004
"The logo fits within the campaign of the Dutch government to raise people’s interests in important developments about to take place in Europe."― Atzo Nicolaï, Secretary of State for European Affairs
Client
Ministry of Foreign Affairs, The Netherlands.
Project
Initiated and completed in 2004. Visual Identity for the Dutch Presidency of the European Union 2004. Including logo, stationery, 2D and 3D applications, interaction design.
Outcome
Studio Dumbar gave the Dutch Presidency of the European Union in 2004 a clear and strong visual identity, contributing to the clarity and appeal of European politics and the Dutch role in the European political arena. The logo is compact, modern and strong and contains all relevant elements: the letter combination ‘EU’, the slightly hidden initials ‘NL’, the year 2004, the red white and blue of the Dutch flag, including the EU-blue and the Dutch orange. The number 2004 completes the square form of the logo. This addition however, can be left out, creating a large number of alternative applications. Reactions to the logo from inside and outside the Netherlands were very positive.