Netherlands China Art Foundation
Client
The Netherlands China Arts Foundation was initiated by the Dutch Culture Fund in order to cultivate the cultural exchange between China and The Netherlands.
Project
Initiated: 2007 Completed: 2007. Visual identity, graphic design, web-design.
Outcome
The NCAF wanted a full scale visual representation on their ambition and vision of cultural exchange between The Netherlands and China. Studio Dumbar China followed its nature when creating a concept of blending both countries identities. The logo consists of the Chinese character for China and the abbreviation NL for the Netherlands while the visual style is a combination of handwritten Chinese calligraphy and modern graphics. The prominent style has been applied consistently to brochures, stationary, posters, the website and newsletters.